October 1st, 2018

Marketing

Search engine optimization (SEO) helps small business owners create websites that are user-friendly and rank higher in search engine results. Ultimately, SEO helps you find qualified and valuable customers, which will then help to increase your conversion rates.

The following are 5 key benefits of SEO for small businesses:

1. User-Friendly Websites

SEO helps business owners effectively create user-friendly websites that are also optimized for search engine results. Having a clean and uncluttered website helps increase your page views while avoiding the risk of potential customers just clicking out of your website altogether.

Providing an easy to use interface, including high-quality and relevant content, and being able to offer solutions to a problem the customer is facing are all good ways to ensure that users are happy and gaining the information they need. On-page SEO also makes the search engines happy because the users are finding high-quality content.

2. Gain More Customers

Having a good website is a great way to stand out from your competitors which will then help to grow your customer base. Having an SEO optimized website allows you to gain customers and grow your business twice as fast as those who do not have a website.

SEO is affordable and efficient marketing. Yes, it takes some time and effort, but it will help bring more targeted traffic to your website and will prove to be one of the most effective marketing tactics and strategies you will ever use.

3. Conversion Rates

When a website is optimized for SEO, you will find that it loads much faster and it is easier for the user to read and navigate. When the website is easy to navigate, users are more likely to return because you have successfully gained their attention.

4. Effectively Build Brand Awareness

Another benefit of SEO for small business is being able to effectively build brand awareness and gain a higher ranking on the SERPs. The goal is to have your website appear on the first page of search engine results because when this happens, you are establishing your authority in your niche and your potential customers are far more likely to trust your brand due to your strong and established web presence.

5. Bypass Your Competition

Your competition is going to be a company closely related to your own. They most likely sell the same products or offer the same services as you within the same industry. The biggest difference and the best way to set yourself apart from them is utilizing an SEO optimized website- especially when they don’t.

With SEO, your business and website will attract more local search results, and your company will be the one that potential customers click on for more information.

SEO is a key tactic that any small business can use to increase website traffic and generate more leads. Additionally, by providing high-quality and relevant content on a website that is user-friendly and easy to navigate; you are going even further to attract potential customers and gain their attention.