September 12th, 2018

Marketing

By definition, lead generation refers to the practice of attracting strangers, visitors, or prospects, and converting them into paying customers. Generating fresh leads is important for every multi-location business in any industry. When done correctly, it creates qualified prospects who actively want to engage with your brand and find out more about what the solutions you have to offer. 

6 Signs You Need A New Lead Generation Strategy

Lead generation is important, and without it, your sales funnel is left empty. 

Traditional sales methods no longer impact growth

If your traditional sales methods, like cold calling or email marketing, aren’t impacting your bottom line, it may be time to brainstorm a new lead generation strategy.

You still don’t have a marketing staff

Marketing is more important than ever in today’s tech-centered modern world. If your staff is juggling multiple responsibilities that a dedicated marketing team should be doing, you’re not doing your best to generate leads.

Your website is slowing down

If unique, organic visitors are going down each month, it’s time to think up a new strategy. By creating quality content that attracts desired audiences, you’re doing your best to use your website to generate new leads.

Your leads aren’t converting

Not all leads are going to convert into sales, and that’s okay. However, if your leads are turning away en masse, you may have big lead generation problem. In these instances, your content is likely not attracting the right audience, and it's time to analyze your voice.

You’re not tracking where leads are coming from

Getting leads is important, and knowing where they’re coming from is just as important. Understanding helps to evaluate the performance and ROI of your marketing campaigns and plainly illuminates what works and what doesn’t.

You’re not getting social

Social selling and lead generation is the way of the future, and no multi-location business can afford to bypass social media. Social media should have backbone type importance in any lead generation strategy.

Generating The Right Leads

Effective marketing isn’t just about generating leads but generating the right leads. For multi-location businesses, reassessing your lead generation strategy should be something carried out every couple of years to ensure your strategy remains effective. With the help of a marketing agency, you can stay on top of the lead generation game for your multi-location business without taking time away from the day-to-day.